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The Care And Feeding Of Your Authority Business

The Business of Authority

CHAPTER

The Marketing Piece Is Not About a Specific Deal

To me, selling is about getting to your ideal clients and buyers. When I worked in a big consulting firm, everything was marketing because actuaries didn't like the word selling or sales. It felt dirty. So we called everything marketing. And so when you say marketing, I'm thinking nothing that is a direct sale but is involved with either the relationships that are,. that circle around your buyer.

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