Building a Healthy Self-Employed Ecosystem—with Jeffrey Shaw
Craft of Consulting Podcast
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How to Find Huggable Clients
The 8020 rule states that 80% of your income comes from 20% of your clients. But if you're a consultant, guess what? You don't have time to waste on eight out of 10 clients,. Not everybody's a huggable client. Your goal is to develop the messaging that you only resonate for the people you want to hug.
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