356. Why Most CRO Hires Don't Work, Lessons from Scaling World Class PLG Companies, and the Case for Founder-Led Sales (Victoria Treyger)
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
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When Is the Right Time to Hire a CRO?
When is the right time to hire a CRO? We see so much churn in the sales leadership function. 100% of companies who had a C level sales executive before the series B replaced that executive with a more seasoned C level or president by series C. The ideal time is kind of around series C, when you're booking more at how am I going to go from 10 to 50? And how'm I going to build the systems that are really going to allow me to scale? Got it. Well, that is a perfect segue to where I was going to go next.
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