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#017 Kyle Poyar: The Emerging Tech Playbook

TGS Podcast

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Navigating Sales and Marketing in 2024

This chapter highlights the need for a versatile, data-driven sales and marketing approach, advocating for generalists who can effectively traverse the buyer journey. It also critiques success-based pricing in AI and emphasizes the impact of personal branding and authentic engagement in establishing trust and credibility within marketing strategies.

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