There's a lot of research coming out now more about kind of custo analytics and what that means. Goglas has been trying to move to the concept of a user, or a concept of a perso. And i think its what you're saying, that if you get it to where you've got some common language, you can have repetable ways of going at generating that analysis. I see prodization as happening on two ends. One is te connected tissue, like is talked about. So instead of doing nou manual joins of and yo, end numbers of tables in your data warehouse. Or instead of no dumping all those intoa sort of solution, where you have a