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Chris Do: Storytelling in Business and Design

Masters of Storytelling

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The Importance of Knowing Your Audience

The most difficult time for me to prepare for a talk is when the event organizer doesn't know anything about their audience and what they want. And storytelling has much to do with the listener as the storyteller themselves. Anyone well versed in quote unquote business storytelling will tell you the importance of knowing your audience, who you're talking to and how they receive information.

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