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Launching | Here's why you're overcomplicating your launch

Imperfect Action

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Why You Might Over Complicate Your Launches

This episode i'm looking out a couple of the reasons why you might over complicate your launches. We love to create problems for ourselves, typically as entrepeners. Our brains are wired to resist change even if it's something that we think we want. Another reason why you mightOver complicate things is that it feels familiar to you. If you're used to everything always being really challenging, andyou're used to being in the state of overwhelm or uncertainty, or any of those feelings that come up when you feel like you're over complicating something. That feeling is familiar to you, and you're going to keep doing that. And then once you have awareness of it, it becomes

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