Transforming the CPA Firm Model

Mark Koziel calls for CPA firm transformation amid industry disruption.

Gear Up for Growth
With Jean Caragher
Capstone Marketing

Mark Koziel, newly appointed president and CEO of the Association of International Certified Professional Accountants (AICPA & CIMA), recently appeared on the Gear Up for Growth podcast, reflecting on his tenure as CEO of Allinial Global and the challenges facing the accounting profession. Koziel, who spent 14 years in leadership roles at AICPA before joining Allinial Global, emphasizes the urgent need for firms to rethink their business models in response to industry shifts.

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In his conversation with host Jean Caragher, Koziel outlines how external pressures, including hybrid workforces, private equity investment, and shifting talent expectations, are reshaping CPA firms. He argues that while the COVID-19 pandemic accelerated these changes, the profession was already moving in this direction.

"Firms were always capable of hiring talent beyond their geographic boundaries, but it took a pandemic for them to act on it," Koziel says. "We now have a hybrid profession that is adjusting to these realities."