Where to Find Jia's Work

Hey Team!

I've been on a bit of a break this summer, but I wanted to help celebrate International ADHD Awareness Day by dropping a new episode.

We often think that achieving big things requires feeling miserable during the process. We buy into the myth that if a task isn't agonizing, it isn't worth the time we put into it. My guest today is Jia Jiang, an expert in rejection resilience, a Duke MBA graduate, and the founder of Wuju Learning. After stepping away from a stable corporate career at Dell and LinkedIn to launch a tech startup, Jia realized his deepest bottleneck wasn't a lack of talent, but a profound fear of rejection. Fueled with this insight, he launched 100 Days of Rejection Therapy and filmed himself requesting absurd things from strangers daily. And this is actually when I first came across Jia 11 years ago, so it was quite the treat to get to talk with him and learn about his new book, Easy Discipline.

Jia brings a unique lens to the table because he's battled his own severe, late-understood ADHD and procrastination loops since growing up in Beijing when ADHD just wasn't considered a thing. In this episode, we talk about shifting away from transactional, anxiety-inducing task completion and moving toward what he calls the "Artist Mindset." We also break down how masking and over-indexing on how other people perceive us turns into a form of self-sabotage, where we pre-reject ourselves before we even give our true traits a chance.

Jia's Easy Ambition substack- https://substack.com/@jiajiang

Jia's New Book- Easy Discipline: An Unconventional Way to Achieve Ambitious Things

If you'd life to follow along on the show notes page you can find that at HackingYourADHD.com/303

YouTube: https://tinyurl.com/y835cnrk

Patreon: https://www.patreon.com/HackingYourADHD

This Episode's Top Tips

1. 1. Stop declaring war on your own brain by trying to grind through tasks using sheer willpower. Willpower is a finite biological resource that inevitably runs out, and relying on it just triggers a cycle of broken resolutions and self-blame. Instead, shift your strategy to working with your human nature by building environment-based systems that remove structural friction from the start.
   2. If your daily routine constantly feels like Sisyphus endlessly pushing a heavy boulder up a mountain, you are fighting psychological gravity. Instead of forcing yourself through tasks with external pressure, anchor the process in intrinsic enjoyment so the activity becomes your default state. When you flip the physics this way, the boulder starts rolling downhill, meaning it actually takes more active energy to stop your momentum than to keep going.
   3. Masking and over-analyzing how others perceive you creates an intense cognitive tension that completely paralyzes the ADHD brain. Break out of this by adopting the "Artist Mindset"—reframing stressful interactions or projects not as rigid transactions where you need approval, but as unreplicable opportunities to express your authentic presence. Focusing on full creative expression in the moment completely bypasses the perfectionism trap and lowers social anxiety.