Rethinking Startup Strategies: The Shift from Investment to Value Creation

Startups WITH customers face wildly different problems from startups WITHOUT CUSTOMERS. However, most startup strategies don't address this distinction -- and those strategies are for startups with customers. If you're a founder of a startup with few or no customers, here's why conventional startup strategies (e.g., product market fit, minimum viable product, business model canvas, etc.) are a distraction right now.

Shout out to Paul Orlando at USC for all the support 🙌 https://www.marshall.usc.edu/personnel/paul-orlando

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