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From the Archive: On the Stages of the Product Life Cycle

Catalyst Podcast

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The Importance of Accepting Risks in Product Development

When it comes to engineering, but even design, even product, you need to be scrappy in the beginning because you want to be able to throw things away. Figuring out where that inflection point is is tricky; especially to teams that are creating something from the beginning. And then as you get closer and closer to the destination, right? Because it's very clear. We just got to put one foot in front of the other. The work becomes pure execution,. But if you're working in phases, particularly in a Greenfield modernization project, I think you know when we see this kind of thing going wrong. Like with our clients: They start asking questions about why does this do

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