7min chapter

The Bridge with Peter Mansbridge cover image

Fourteen Points -- Now That's A Lead!

The Bridge with Peter Mansbridge

CHAPTER

The Branding and Transformation of Pierre Poetiev

This chapter discusses the recent branding and transformation of Pierre Poetiev, leader of the official opposition, by the Conservative party. They analyze the impact of the new image on Poetiev's popularity and highlight the contrast with the Liberals' lack of a strong message.

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