Product Marketing at Hyvern - What's the Difference?

The first product marketing hire at Hyvern. Why did you decide to position product marketing against teams like brand, product management and retention marketing? And what were some of the key distinctions that you made? So that's a, yeah, it's a really good question. For me, I think firstly, I had to really distinguish between brand positioning and product positioning. One of those gaps is kind of fine tuning our product positioning, not our brand positioning. That was important because I got a lot of questions around that which I needed to clarify.