How to Sell the Crowd Who Refused to Participate

2K for 2K has an entire workbook in every module that help you get this information from your brain. We literally give you an exercise to walk you through it in such a simple way, then you practice walking, make believe clients through it,. And you'll do that until you know it so deeply that it comes second nature to you. Your brain becomes clearer and more powerful when you have positive selling tangibles on your side. When your brain is positive, it's 33% more effective. They just study out of Harvard about it.