Big Data and Trends - Where Should You Focus on Understanding Big Data?

Big data and trends is really good to understand the landscape that you operate in. You are only comparing company data internally with company data internally. So amount of power that insight gives you is somewhat limited. Using larger data sources than look at millions of data points can then see, ok, where do i fit into that industry? What opportunities do i have? And then you can use your own internal data to to basically map out a point to achieving your goals.