How to Build a Referral Engine

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“Start with the truth, then edit.” That’s a gem that today’s guest, Jacqueline Fische, picked up while working in corporate communications that maps directly to how she encourages business owners to write: quickly, and from the heart. Go for speed, not sense. Edit later.

More About Jacqueline: Jacqueline Fisch is an author, copywriter, and communications consultant. As the founder of The Intuitive Writing School, she helps writers make progress on their passion projects, and creative business owners sound more human in their writing. As a freelance copywriter, she’s helped hundreds of clients – tech startups, life and business coaches, creatives, and more – learn how to communicate more authentically and stand out in a busy online world. She’s also the author of Unfussy Life: An Intuitive Approach to Navigating Change, and the soon-to-be-published Intuitive Writing: The Remedy for Writer’s Block.

🌟 3 Key Takeaways:

• Jacq defines intuitive writing as the “down to earth embodiment of knowing.” Identify the ways your intuition speaks to you, then create space for them in your day-to-day. (For example, switching all meetings to audio-only and even declining video-based activity)
• Try mapping bigger writing efforts with moon phases: start with the new moon, VERB with the waxing moon, VERB with the full moon, and VERB with the waning moon.
• Create a ritual for closing out with clients that encourages repeat business and word-of-mouth referrals: Jacq sends a “See You Soon” kit that includes a feedback survey and even pre-written, customized emails for recommending her work to a friend.

📝 Permission: Write whatever is on your heart. Whatever is coming up for you. Your story is yours and yours alone. You have full permission to write it.

✅ Do (or Delegate) This Next: Set a timer to do 20-minutes of stream-of-consciousness writing for something you’re passionate about right now related to your business, whether it’s an about page, an invitation letter (aka sales page), or your next newsletter. Let the ideas flow without censoring yourself, and only return to edit the following day (or week).

📚 Books Mentioned

• Free Time: Lose the Busywork, Love Your Business
• Pivot: The Only Move That Matters Is Your Next One
• Unfussy Life: An Intuitive Approach to Navigating Change

🔗 Resources

• Jacqueline on the web, IG: @theintuitivewritingschool, Twitter, LinkedIn, Facebook, Pinterest
• Tools: Brit Kolo’s Marketing Personalities, Riverside.fm, Jacq’s Intuitive Writing + See You Soon Kit

🎧 Related Episodes

• Podcast: Jay Acunzo’s Unthinkable—Fine, I’ll Talk About AI
• Related Free Time episodes: 003: Liberate Your Life Force with Christine Arylo
• Related Pivot episodes: Jenny & Penney Show (Spotify playlist)

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