Robert Leonard on leveraging podcasts for niche sites and real world vs. digital assets
Niche Website Builders Show
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How to Sell Your Business Podcast
Selling a podcast is hard because often it's the person who's on the podcast who's the real value to that podcast. We have successfully replaced four or five different hosts over the last few years. So in that case, I think you do have some enterprise value and I think you could sell it. But yeah, I do think it is a harder medium for sure to sell, especially depending on how much the host is wrapped up in the brand.
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