E248- You Won't Believe What's Found In Your Dog's Food! Amy Zalneraitis
No Bad Dogs Podcast
Evolution of Branding Strategy and Challenges in Raw Dog Food Industry
The chapter explores the journey from a strict raw feeding brand image to a more inclusive strategy, emphasizing the importance of packaging and design elements. It discusses the approach to feeding raw food to dogs, the challenges faced in transitioning pet owners, and the influence of the vet community and big pet food on the industry.
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