Being a cog in the system used to be really valuable. But now we can find a computer to do your job, or we can outsorce your job,. The alternative is that you ship creative work. When i was at yahu, i would say that the receptionists added probably 500 million to a billion dollars worth to yahu's market cap. And they did it because when you walked into what was entially a really born straight lace company, the reception area felt special.
Most people think there are those who are “just born” creative, and those who just aren’t. Seth Godin would disagree. He believes that creativity, like riding a bike, is a skill everyone can learn and develop over time. It’s an important skill, too, and if we don’t develop practices that keep us creative, we could get left behind. In today’s episode, Seth gives us insight into how we can become more creative with our work. Whether you’re a graphic designer, and architect, a CEO or a receptionist, these practices will help you grow and become a more valuable professional.