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4min chapter
The Innovation System Behind Moderna’s Covid-19 Vaccine
HBR IdeaCast
Changing Your Thinking as Much as That
The technology on which maderna's vaccine is based, might be a good example. The scientists who first worked on that had a hard time getting their articles published. It was hard to gain acceptance at firstad that's the story we hear over and over again in just about any field that ends up in a desruptive application. Once you develop your own new goal, it's allmost like a blue ocean strategy for for biotec innovation.
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