The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

519. Asking the Right Questions

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Navigating the Duality of User Experience and Organizational Goals

This chapter explores the conflicting goals of user engagement versus mindfulness in app design. It presents the challenges faced by mindfulness apps that aim to help users disconnect from devices while maintaining engagement through constant notifications, suggesting a shift towards fostering genuine growth and community.

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