Steve Chu: Much of what you're offering is not just the product itself, but also the emotional reassurance. He says there are eight major emotions that play a huge role in our purchasing decisions. "It's really about less about the product and how you portray the product," he says.
#445: We sit down with Steve Chou, an accomplished entrepreneur who, alongside his wife, built two businesses that each bring in seven figures – and gives them the freedom to spend more time with their kids.
We delve into the challenges he faced in the early stages of his business and how he overcame these obstacles.
Additionally, Steve opens up about the personal and emotional aspects of running a business. He candidly discusses the fears, doubts, and sacrifices he and others have encountered during this transformational journey, emphasizing the importance of resilience and avoiding the comparison trap.
Whether you're contemplating leaving your job to start your own venture or simply seeking inspiration from a seasoned entrepreneur, this episode with Steve Chou is a must-listen.
For more information, visit the show notes at https://affordanything.com/episode445
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