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Boldly Unemployed: Embracing Entrepreneurship, with Steve Chou

Afford Anything

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How to Scale Your Side Hustle

Steve Chu: Much of what you're offering is not just the product itself, but also the emotional reassurance. He says there are eight major emotions that play a huge role in our purchasing decisions. "It's really about less about the product and how you portray the product," he says.

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