Is There a Recurring Cost?

The plan is every time I add a new feature and it was like substantial feature to the bundle, I increase the price of the bundle. So there's this extra incentive for people to purchase it now, because now is the cheapest it'll ever be. You also kind of have an app that has a really big user base because of the free element to it. And the like paid features each time you do that, it's an opportunity to like capture more from that huge, you know, funnel to try and actually bring in.