3min chapter

Straight Talk with Mark Bouris cover image

#6 Tim Doyle can convince you to click, buy and vote

Straight Talk with Mark Bouris

CHAPTER

The Probability of Facebook Influencing People Not to Vote

In e-commerce, what you have is an event that fires on the. koala mattress website and feeds back to Facebook. You drop a pixel on me or they drop apixel on me. Like Facebook drops the pixel on you. Yep. Koala has a matching mechanism. So it says, okay, when purchase fires, if this person is also that person, stitch that information together. Right? The bill's not data for Facebook. So the Facebook then can build probability of. a conversion. Yeah.

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