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19min chapter
E278 | Aligning Growth Marketing and Growth Product to Maximize Retention with Yuriy Timen
CHURN FM
Navigating Growth Marketing and Leadership
This chapter explores the transition of a marketing leader in a tech company and the cultural alignment with its Ukrainian roots. It emphasizes the importance of collaboration between growth marketing and product teams to enhance efficiency and retention. The discussion also highlights the critical relationship between initial user engagement and long-term customer loyalty, providing insights into best practices for scaling growth initiatives.
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