
Generative AI Steals The Spotlight At Cannes Lions
What It Means: A Forrester Podcast
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The International Festival of Creativity
This is the International Festival of Creativity. It's not going to be next year, the year after that, but several years from now, will we still call it this? Jay: I like the label "Festival of Innovation" because that well describes what's happening at this moment for marketing. Yes, there's going to be certain jobs that will be automated away,. But our forecast shows that the creative problem solving roles are the ones that will actually thrive as a result of this technology.
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