Coca-Cola: Wartime Innovation to Cultural Icon

This chapter examines the evolution of Coca-Cola during World War II, emphasizing its efforts to maintain supply lines to American troops and the contrasts with Pepsi's challenges. It explores the brand's complex ties to wartime America and Nazi Germany, the birth of Fanta, and the cultural ramifications of its global expansion. The narrative further highlights the ensuing Cola Wars, marketing strategies, and the development of iconic advertising that shaped American identity.