Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google
Conversion Tracking Playbook
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Boosting Ad Effectiveness with Personas
This chapter explores enhancing audience targeting and ad effectiveness through custom conversions and persona strategies on Meta platforms. Featuring a case study of a coffee brand, it outlines key benefits of personalized marketing, emphasizing improved ROI and adaptability in a competitive advertising landscape.
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