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32: Overcast - Marco Arment

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Instagram Ads Are Scarily Targeted Well

i'm not really a heavy instagram user, but i can't tell you how many times i've heard people say they actually like the ads in inste gram. I don't think instegrams, you know, ge shying away from ever makes them the most money. But i have to imagine that them being as aggressively targeted as they are, is, is part of what makes that business, a model, work better.

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