60. Why should you care about TikTok?
Future Proof
00:00
Tech Tok
Tiktock is an incredible phenomenon. People who are famous on tiktock aren't necessarily the people hat you would choose in your run of the mill and campaign on t v, for example. There's really two components that i think drive this. One is music, because music is a really special part of tech tos create of d and a. And then the other one is just the breath condent that's really exploding in the platform,. It can be hilarious, joyful, wholesome but it really has multiple categories.
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