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How to Use Mental Models to Think Like a 7-Figure Amazon Seller Part 2 | Clear the Shelf Podcast

Clear the Shelf with Chris & Chris

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Navigating Biases in E-Commerce

This chapter explores the impact of confirmation bias on product selection and financial decisions within the context of e-commerce, particularly for Amazon sellers. It emphasizes the need for first principles thinking to break down complex problems and avoids pitfalls related to past buying habits. Additionally, the chapter discusses second-order thinking, highlighting the importance of considering long-term consequences in sourcing decisions to improve business sustainability.

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