2min chapter

The Knowledge Project with Shane Parrish cover image

#77 Mike Maples: Living in the Future

The Knowledge Project with Shane Parrish

CHAPTER

Is Value Hacking Really About Syndicating the Truth?

Value hacking is really about seeking the truth rather than selling. And so if the truth of your value proposition is super compelling, then growth becomes the exercise of syndicating the truth. Value hacking is this phase where you you get this scar tissue and muscle memory,. But it's incredibly valuable because now all of a sudden you know how to deliver value in a way that nobody else knows.

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