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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
The Game with Alex Hormozi
Best Practices on Guarantees
There's four types of guarantees that you can give. The first type is an unconditional guarantee. You ask for money back at source. Now you can also attach a different term to that. So I'm not asking you to buy this program without actually having done it. What I am asking you to do is make an informed decision, which you only do on the inside of the program. And then if the end of the 30 days whatsoever, even if we're virtual strangers and you don't like the smell of my breath virtually, I'll give you your money back. All right? That's freaking beautiful. Gotcha. We will go for top down. It might be a 12 month
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