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Sarah Norman (Tiktok Sales & Data Leader)

Marketing News Canada

00:00

Data Driven Attribution Is Just Such a Better Choice

For about 17 years we all looked at last click attribution like it was a given, you know, and honestly it was completely arbitrary. And so now I love telling marketers okay you wait an entire box of pizza. Was it that last bite that made you fool or do the several slices before they have something to do with it? "I think data driven attribution is just such a better choice," she says.

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