Why People Refuse to Apologize

A researcher at the university of queensland in australia, along with his colleagues, michael wenzel and kaili hedrick, conducted some psychological experiments to understand why people refuse to apologize. Okimoto finds that parents have been telling their kids the truth, but they haven't been telling their children the whole truth. We do find that apologies do make apologizers feel better. But the interesting thing is s that refusals to apologize also makes people feel better. And in fact, a in some cases, it makes them feel even better than an apology would have.