Going Deep on Paid Traffic Trends & Attribution
eComFuel
00:00
Is Retargeting a Good Thing to Drive Loyal Customers Back?
There's definitely a role in using, retargeting on Facebook, or display, through say Google display network. To me, and what we see across clients is actually the bigger opportunity is usually in non-branded search. It helps now inform beyond paid media how they'll work with their retention team and their content team to make sure those use cases that existing customers might not be aware of.
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