Why the Future of Shopping Is Social
Built for Change
00:00
Using the Camera on Snapchat, Multi Media Sharing
Snapchat has always prioritized the use of the camera for more than preserving only special moments. Augmented reality, or a r, blends digital elements with the photos that users take in snap chat. In a social network that's already used to an immersive experience, social commerce comes as second nature. When they're creating content using that brand's augmented reality experience, every person becomes an advocate for the brand.
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