The Evolution of Business Intelligence: Leveraging Unstructured Data and Large Language Models

This chapter explores the evolution of business intelligence (BI) towards incorporating unstructured data analysis, focusing on the shift towards leveraging unstructured data like customer conversations for insights and decision-making. It discusses the significance of narratives in data analysis, the importance of data quality in BI systems like large language models, and the potential impact of LLMs on ETL processes and data pipelines.