Are You Lazy in the First 15 Seconds?

The only part of all of our products that every customer will experience is the first mile. From there, it's just severe drop off. And I would argue that we should flip the model. You know, let's make sure that we get everyone at the top of the funnel through a very successful first mile experience. Then, you know, then let's really make sure that they find that quick path to unique value from the product.