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E Myth Revisited

What You Will Learn

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Balancing Business Personalities

This chapter explores the three essential roles of a business owner: the entrepreneur, the manager, and the technician. It emphasizes the importance of balancing these roles to avoid common pitfalls that lead to small business failure, particularly in the infancy phase. The discussion also highlights how successful businesses leverage structured systems and a clear vision to thrive independently, reminiscent of a franchise model.

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