2min chapter

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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

Acquired

CHAPTER

The Casual Gaming Revolution

The notion of casual gaming hadn't really hit it stride yet. Gaming is a innately human activity that now we see in full bore. It's probably more than 50% of the video game business these days would be considered casual gaming by 1990 standards. The mainstream video game industry always viewed them as kind of- And frankly to this day still views what's happening in the casual game industry is like not the real games business.

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