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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
Acquired
The Casual Gaming Revolution
The notion of casual gaming hadn't really hit it stride yet. Gaming is a innately human activity that now we see in full bore. It's probably more than 50% of the video game business these days would be considered casual gaming by 1990 standards. The mainstream video game industry always viewed them as kind of- And frankly to this day still views what's happening in the casual game industry is like not the real games business.
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