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Anthony Iannarino on Leading Growth

Outbound Squad

CHAPTER

You Don't Take Cold Calls From Senior Sales Leaders

"There's so much just inside of what you said and how you communicated that, but I don't want to gloss over. A part of what I heard you say was, here's what we're bringing to the table to help you." "I work with a lot of different types of sales teams. And for the most part, I think 80% of the group or so, they may not be the people that put in all the extra time outside of work," he says. 'You can buy talent or you can build talent'

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