Alphas on Demand Useer Intelligence Platform

Chris says companies must shed their overly aspirational branding in favor of transparency, accessibility and responsiveness that takes consumers values into consideration. He cites nike as a brand that embodies this in a real obvious and clear way. i think the first thing really has to do with being self aware is what is your role as a company? What is your offering for people's lives? And therefore, what you have the right to sit down on and say 'I'm going to help you here'