Bringing IoT Products to Market | Soracom's Ryan Carlson & Kenta Yasukawa | Internet of Things Podcast
IoT For All Podcast
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Is It a Customer or a Beneficiary of Safety Equipment?
When we are speaking to a stakeholder, they are usually in the buyer or an influencer. Then there's the users and then there's the beneficiaries. Without having either one of those users or those beneficiaries to speak on behalf, you know, the safety officer within the plant is going to help build the justification for the buyers. This isn't why products fail. It's why companies don't make another connected product. And this is where I'd say the most landmines exist.
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