The Booj Strikes Back: Why all modern trailers sound the same
Twenty Thousand Hertz
The Booj in Movie Trailers
The Arl Knots uses sound to make fun of and recontextualize films and trailers. The Booj is a subwoofer shaking low frequency drops that usually happen at about the peak of some catastrophic event in a trailer. As a form of advertising, they're convincing people of going to movies. Simply searching for a recut trailer on YouTube brings up amazing fan-made trailers.
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