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The Booj Strikes Back: Why all modern trailers sound the same

Twenty Thousand Hertz

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The Booj in Movie Trailers

The Arl Knots uses sound to make fun of and recontextualize films and trailers. The Booj is a subwoofer shaking low frequency drops that usually happen at about the peak of some catastrophic event in a trailer. As a form of advertising, they're convincing people of going to movies. Simply searching for a recut trailer on YouTube brings up amazing fan-made trailers.

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