The Cult of Apple
Sounds Like A Cult
The Culture of Secrecy in Apple
Steve Jobs' obsession with preventing leaks and ceremonial culture around the keynote speech, he wanted to maximize that public surprise when there was an official unveil. It creates this culture of fear and NDAs. Being associated with Apple is such a privilege. You're so honored not to be able to speak freely because you're associated with this religiously lauded brand. The self-importance and the self-glorification is like, it's so fucking intense in Apple.
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