Exploring how politicians in the UK engage in betting activities, the chapter also delves into the unique aspects of British gambling and its contrast with the US. Additionally, it discusses the rising trend of collectible movie-themed popcorn buckets and tie-in merchandise marketing strategies for movies like Despicable Me 4, Barbie, Quantum Mania, Deadpool, Wolverine, and Minions, highlighting the evolving revenue sources for theaters.