Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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The Relationship Between on Air Talent and Business
Colin Cowherd: I'm not the biggest sports fan you'll ever meet, but I'm a huge fan of entrepreneurs in business. What intrigues me about you is how you move from being on air talent to owning and running your own business. How do you think about that relationship between you as the on air person and you as the business person? "I produce my show like I run my businesses," he says.
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