i think people are starting on the investing side. I haven't heard as much on the partnerships with existing brandsand they're geting like, pretty significant equity stakes. Ah, i think the next phase will be, hey, like, do we want to start or incubate these companies? What i've seen is a lot of celebrities or partnering with other kind of, like, usually white guys who are aredy, kind of veterans in space. They're both raising a hundred to two hundred million dollar fund a.