The Common Path to Unusual Success

I want to talk about your book, which is great, by the way. It's called the common path to uncommon success. Why did you go major publisher on this? Why did you not just self publish? Because I noticed on your income report, just to finish the question, you've actually got revenue coming back. So you either sold a ton of copies or you had a low advance or I want to know because you're very transparent with this stuff and how that became profitable for you.